MMR Features REVERB

May 11, 2016

As the MI industry becomes increasingly aware of the needless waste generated by everything from drumstick creation (trees) to batteries (landfll fodder) to guitar strings (tons of scrap metal), companies are creating more innovative solutions and encouraging players and retailers to get into the game. It can cost manufacturers money to set things in motion, but the rewards down the line are worth it in multiple ways. Last November, Nielsen released the results of their 2015 sustainability study. They found that young people between 15 and 20 years old were willing, “to pay more for products and services that come from companies who are committed to positive social and environmental impact was also strong – up from 55 percent in 2014 to 72 percent in 2015.” For younger people it’s much more part of their culture and DNA,” says Brian Vance, director of product management at D’Addario. He notes that while older generations might not show the same environmental commitment, he has seen that such concerns...Read the Full Article by clicking here.